Ziyouliangji aims to use AI music platform Hitto to turn everyone into a song creator

Ziyouliangji Information Technology (Ziyouliangji, 自由量级) is pitching a simple but ambitious idea: make songwriting as easy as tapping a phone. The Beijing startup, founded in 2023, debuted an AI music platform called Hitto that it says can help non-musicians generate finished songs quickly by automating melody, arrangement and vocal synthesis. The pitch is timely: as the era of parameter wars in large AI models gives way to a focus on real-world deployment, vertical players in China are racing to capture consumer and creator niches.

Product and pitch

Hitto combines generative music models with a mobile-first interface aimed at short-form content creators and hobbyists. It reportedly lets users pick a style, tweak a few sliders and produce stems or a full track ready for social posting. The company says the platform will lower the technical barrier to entry for music creation and create new content pipelines for platforms and brands. It has been reported that Hitto integrates tools for lyric writing and AI voices, though independent verification of these capabilities is limited.

Why it matters

Why should Western readers care? AI-driven music tools touch on cultural and commercial battlegrounds: content moderation, copyright, and who controls creative infrastructure. They also sit at the intersection of technology and trade policy. U.S. export controls and sanctions have constrained access to the most advanced AI chips for many Chinese startups, steering investment toward efficient, application-specific models and cloud services that can run on domestic hardware — and favoring companies that can ship practical products rather than chasing scale via massive parameter counts.

Competition will be fierce. Big tech incumbents in China and overseas are also embedding music generation into apps and creator tools, and questions remain about licensing, royalties and the quality of AI-generated vocals. Ziyouliangji’s bet is that by focusing tightly on the creator experience, Hitto can carve out a foothold. It has been reported that the startup is already piloting partnerships with content platforms, but it remains to be seen whether the product can scale and navigate the legal and ethical hurdles that come with automating creativity.