Huawei, JAC, Stellantis and Maserati reportedly in talks on Maserati-branded EV

Reported talks center on Huawei-led product model

It has been reported that Huawei (华为), JAC (江淮汽车) and Stellantis — including its Maserati marque — are in talks to jointly develop a new energy vehicle (NEV) to carry the Maserati badge, according to Yunjian Insight and reported by TechNode. The discussions reportedly put Huawei’s Harmony Intelligent Mobility unit at the head of product definition, with a partnership structure said to mirror Huawei’s existing “Five Brands” model — a playbook in which Huawei supplies core software, electronics and integration while partners handle manufacturing and brand execution.

What this means in practice

Huawei’s recent auto strategy has emphasised supplying digital architecture, smart cockpit systems and electric drive solutions to partners rather than building cars under its own name. Why team up with Maserati? For Huawei, the move would give its mobility stack a luxury showcase and a high-margin international badge; for Maserati and Stellantis, it offers a fast route to advanced Chinese-built EV technology and software expertise at a time when legacy automakers are scrambling to electrify.

Geopolitical and market context

This potential deal comes amid continued Western restrictions on semiconductor and high-tech exports to China and growing scrutiny of cross-border technology partnerships. Such collaborations can accelerate product development — but they also raise regulatory and political questions in Europe and the U.S. Meanwhile, China’s domestic EV market remains intensely competitive, making strategic alliances attractive for foreign marques seeking scale and for Chinese suppliers aiming for global reach.

Status and next steps

It has been reported that talks are ongoing and no formal agreement has been announced. Stellantis, Maserati, Huawei and JAC have not publicly confirmed details. If concluded, the tie-up would be another sign of how China’s tech companies are reshaping the automotive supply chain — and of how legacy Western brands are turning to Chinese partners to fast-track their electric futures.