Bilibili posts first full-year profit as ads and user engagement grow

Bilibili reported its 2025 fourth-quarter and full-year results on March 5, achieving its first full-year profit under U.S. GAAP. The company posted annual revenue of RMB 30.35 billion ($4.2 billion), up 13% year-on-year, with adjusted net profit reaching RMB 2.59 billion ($360 million). Advertising