Marketers Should Fully Embrace Vibe Marketing

A new framing: marketing as programmable workflows

It has been reported that a new buzzword—Vibe Marketing—has quickly gained traction in Chinese marketing circles. The core argument: marketing, already rooted in human language, emotion and culture, is now being reconceived as a set of callable, reusable workflows—“skills” that can be wired into Agents to execute campaigns. In plain terms, Vibe Marketing means translating instincts and experience into structured processes that AI can run, test and scale. Why does that matter? Because experience can now be externalized and reused, not just remembered.

From Minsky’s K-lines to today’s Agents

Analysts draw a straight line from Marvin Minsky’s cognitive ideas to modern AI orchestration: individual judgment units become skills; linked together they form an Agent that runs a campaign end‑to‑end. Practical examples are simple — one skill performs competitor research, another segments audiences, a third derives strategy and a fourth outputs creative — chained into a workflow that imitates a marketing director. The payoff is automation that goes beyond static SOPs: an Agent can execute, iterate and improve, delivering roughly team‑level output once trained.

Winners, losers and the geopolitical caveat

The upshot is clear. Marketers who can convert fuzzy problems into clear structures and build proprietary Agents will multiply their leverage. Those who only follow tasks risk obsolescence. But this transition relies heavily on large language models and orchestration tools — many supplied by Western firms such as OpenAI or platforms like GitHub, alongside emerging Chinese alternatives — a reality that sits against US–China tech frictions and export controls that could affect access to state‑of‑the‑art models. Reportedly, firms already mix and match public skills from repositories with highly personalized, closed‑loop Agents to protect IP and maintain differentiation.

In short: Vibe Marketing is less about catchy prompts and more about systems design. Build your workflows, codify your judgment, and decide whether you want your experience to remain private intuition or become a repeatable, tradeable capability.