DeRUCCI (慕思) rolls out HarmonyOS (鸿蒙) smart bed as China’s consumer sector posts blockbuster sales and celebrity brand tie-ups

Sleep tech meets HarmonyOS

DeRUCCI (慕思) unveiled a HarmonyOS (鸿蒙)-integrated smart mattress, the DeRUCCI Smart Bed Pro H‑DESIGN, at a launch event at Beijing’s National Aquatics Center, pitching the product as part of a “Sleep 3.0” upgrade that shifts from single‑product features to whole‑room, connected sleep ecosystems. The company says the new bed uses a proprietary “tidal” algorithm and taps Huawei’s HarmonyOS for device interoperability; it has been reported that the project also involves a research tie‑up with MIT on a FiberCircuits smart‑fiber initiative aimed at next‑generation “fiber‑level” sleep systems. HarmonyOS, developed by Huawei as a multi‑device OS partly in response to U.S. export controls that constrained the company’s access to Google services, is becoming a common pillar for Chinese home‑IoT offerings — so can a mattress be the next smartphone in your bedroom?

Big numbers and celebrity co‑creation

The product news comes amid a flurry of strong consumer results and brand moves. Laopu Gold (老铺黄金) reported a dramatic 221% year‑on‑year increase in operating revenue to roughly RMB 27.3 billion for 2025, with net profits and gross margins also jumping, and it issued a robust sales forecast for Q1 2026. Beverage and quick‑service giant Mixue (蜜雪) posted about RMB 33.56 billion in 2025 revenue, up 35.2%, with a global footprint now around 60,000 stores as the company pushes deeper into Southeast Asia and new markets including Kazakhstan, the U.S. and Mexico.

Not all the action is numbers. Xiaokuo Group (小阔集团) has launched a new personal‑care and household brand, “重点”, co‑created with pop star Hua Chenyu (华晨宇) who is listed as a brand co‑founder. The line — priced largely in the RMB 19.9–59.9 range on Tmall for items such as plant‑oil hand patches, cooling balms and insect‑repellent wristbands — exemplifies a broader trend in China where celebrity partnerships, rapid product iteration and platform retail play key roles in reaching mass consumers.

Taken together, these items sketch a Chinese consumer landscape that is both technologically ambitious and commercially aggressive: hardware makers are seeking software platforms and academic know‑how to justify premium price points, while food, beverage and personal‑care players keep scaling through franchising, overseas expansion and influencer tie‑ups. Observers in the West should note: tech nationalism, platform ecosystems and celebrity commerce are shaping very different routes to market here than many global brands expect.