On Launches Largest Flagship Store in Shenzhen; JNBY Group Reports Revenue Growth

On's Expansion in China

On (昂跑), the Swiss running shoe brand, has officially opened its largest flagship store in Shenzhen's MixC Mall, covering an impressive 802 square meters. Since its entry into the Chinese market in 2018, On has rapidly expanded, establishing over 80 stores across more than 30 cities. The company's ambitious goal is to reach 100 stores by 2026. Britt Olsen, On's Chief Commercial Officer, emphasized China as a key market, stating that it is the second-largest and fastest-growing market globally. The flagship store aims to connect urban culture with the running community, showcasing a design inspired by Shenzhen's vibrant landscape.

JNBY Group's Impressive Performance

Meanwhile, JNBY Group (江南布衣) has reported strong financial results for the first half of fiscal year 2026. The company achieved a revenue increase of approximately 7% to 3.3759 billion yuan, driven by growth in online sales and the expansion of its physical stores. Notably, the brand’s online revenue surged by 25.1%, becoming a significant growth driver. JNBY’s mature brand, which has been in operation for over 30 years, accounted for over half of its total revenue. CFO Fan Yongkui reiterated that while the company maintains its ambitious "100 billion retail" target, it prioritizes sustainable growth over mere numerical expansion.

Changes in Reebok's Operational Landscape

In a significant shift within the sportswear sector, the operator of Reebok's business in China has changed hands. Authentic Brands Group (ABG) announced the transition from Hong Kong's Lianya Group to New锐运动, effective December 31, 2025. The new partnership will focus on the production, import, distribution, and sales of Reebok products across mainland China, Hong Kong, and Macau. This move reflects ongoing shifts in the competitive landscape as companies adapt to the evolving market dynamics in China.

Uniqlo and Adidas Updates

In other retail news, Uniqlo has launched its 2026 Spring/Summer collection, focusing on consumer needs with new designs and materials. The collection features a range of products aimed at providing comfort and style during the warmer months. Additionally, Adidas reported a historic revenue high of €24.8 billion for 2025, with its Greater China region seeing continuous growth for eleven consecutive quarters. These developments highlight the resilience of retail brands in navigating the complexities of China's consumer market amid geopolitical tensions and changing trade policies.