Xiaomi (小米) says over one-third of YU7 owners are women, and more than half are Apple users

Delivery ceremony highlights unusual buyer mix

Xiaomi (小米) held a handover ceremony for the first YU7 GT deliveries at its factory delivery center, and founder-chairman-CEO Lei Jun (雷军) used the occasion to sketch the profile of early buyers. It has been reported by IT Home (IT之家) that Lei Jun said more than one-third of YU7 owners are women and reportedly more than half use Apple devices — a striking data point for a brand built on Android phones and a broad smart-home ecosystem. Celebrity endorser Shu Qi (舒淇) joined Lei Jun at the event, presenting signed posters and a poetry book to owners and, reportedly, saying she too is an owner of Xiaomi’s SU7 Max and may seek a driver’s license after seeing the YU7 GT.

Snapshots of first buyers

Xiaomi highlighted six initial YU7 GT recipients: a university staffer and mother, a bank employee, a tech entrepreneur, a director and long-time Xiaomi fan with an extensive smart-home setup, a travel blogger switching from fuel to electric for running costs, and a marketing professional upgrading across Xiaomi car generations. Cherry red was the dominant color choice at the ceremony, and buyers emphasized family comfort, safety and blend of style and performance — consistent with Xiaomi’s pitch of “human-vehicle-home” connectivity.

Why the buyer mix matters — and where geopolitics fits

Why are so many iPhone users buying a Xiaomi car? The statistic suggests brand lines in China are fluid: consumers may use an Apple iPhone while buying into Xiaomi’s hardware-software ecosystem for home and mobility. For Western readers, a reminder: Xiaomi is a consumer-electronics giant that has moved aggressively into electric vehicles in a crowded domestic market alongside BYD and Nio, even as U.S. export controls and broader tech tensions have pushed Chinese firms to diversify suppliers and accelerate localization of key components. Whether the early demographic mix — disproportionately female and pro-Apple — signals a broader market trend for Xiaomi’s EV ambitions remains to be seen, but the maker is clearly targeting mainstream family buyers as it scales production.