Geely (吉利) launches Emgrand (帝豪) Xiangshang series with new 1.5L inline‑four; limited‑time price from ¥55,900

Launch and pricing

Geely (吉利) today unveiled the Emgrand Xiangshang series (帝豪向上系列), a value‑focused extension of its long‑running Emgrand (帝豪) family, with a limited‑time "gratitude" starting price of ¥55,900 (5.59 万元). The line-up includes a Comfort 1.5L+8CVT variant priced from ¥72,900 (limited price ¥58,900) and a Luxury 1.5L+8CVT from ¥77,900 (limited price ¥64,900). It has been reported that the Emgrand family has surpassed 4.2 million global users, a milestone Geely is marking with this launch.

Design and in‑car tech

The Xiangshang follows Emgrand’s family styling with a conservative, roomy profile — a 1,820 mm width and a class‑leading 1,500 mm rear‑seat width are touted for passenger comfort. Exterior touches include a “Flowing Cloud Waterfall” grille centered on a new bright‑silver logo and tail lamps made up of 190 LED beads that support three dynamic welcome effects. Inside, the car uses Geely’s BMA modular architecture and ships with Geely Galaxy OS on an E02 digital cockpit platform built on a 12nm process; new colorways and memory‑foam ergonomic seats are offered for improved comfort. Can a sub‑¥60,000 sedan feel premium? Geely appears to be betting yes.

Powertrain, dimensions and market context

Under the hood the Xiangshang gains a new 1.5L inline‑four engine producing 88 kW and 150 N·m, paired with either a 5‑speed manual or a CVT—positioning the car for smooth, fuel‑efficient daily commuting. Dimensions are 4,630×1,820×1,470 mm with a 2,650 mm wheelbase and a 5.5 m minimum turning radius. The launch reinforces Geely’s push to fortify its mass‑market portfolio at home even as Chinese automakers increasingly eye overseas expansion amid shifting global trade dynamics; competition on price and equipment is intensifying, and economical ICE models remain an important bridge for brands balancing domestic demand and future electrification.