Xiaomi’s clip-on earphones “selling like hotcakes,” Lu Weibing says

Front-line visit and sales claim

It has been reported by IT Home (IT之家) that Lu Weibing (卢伟冰), Xiaomi (小米) Group partner and president, said during recent front-line store visits that Xiaomi’s first clip-on earphones are “selling like hotcakes.” He reportedly offered no concrete sales figures when making the claim, leaving the scale of the early demand unclear.

Product specs and launch

The clip-on earphones were officially unveiled at Xiaomi’s May 21 ecosystem launch and carry a retail price of ¥849, with an initial launch price of ¥799. The design uses a high-gloss mirrored body and integrated streamlines, and the unit is rated IP57 for dust and water resistance. Battery life is quoted at nine hours for the earbuds and up to 38 hours with the charging case. Xiaomi says the product is compatible with the Apple ecosystem and supports features such as smart translation, transcription, Xiao Ai companion services, dual-device smart connection and Apple Find My support.

Market and geopolitical context

Why does a new pair of earphones matter? China’s audio market is crowded, with smartphone makers and specialist brands alike chasing differentiation through design and ecosystem features. Against a backdrop of US-China technology tensions and tighter export controls that have complicated component access for some vendors, Chinese firms are increasingly betting on software‑hardware integration and domestic demand to sustain growth.

What to watch next

Xiaomi has momentum in smartphones and other consumer hardware, but without verified sales figures the “selling like hotcakes” line remains a marketing-friendly claim. Will the clip-on form factor find a lasting audience beyond early adopters and launch discounts? Observers will be watching follow-up sales disclosures and channel stocking to see if this becomes a genuine breakout product.