Jinbiao Volkswagen (金标大众) launches first sedan YuZhong 07 (与众 07) with limited-time price ¥109,900–¥119,900

Launch and pricing

Jinbiao Volkswagen (金标大众), the new marque from Volkswagen (Anhui) (大众汽车（安徽）有限公司), today unveiled its first sedan, the YuZhong 07 (与众 07). The model goes on sale in two trims at a limited-time preferential price of ¥109,900 for the Pure and ¥119,900 for the Pure SE. Short and sharp: Volkswagen is betting a competitively priced sedan can cut through China’s crowded EV market.

Tech and hardware

It has been reported that the YuZhong 07 is Volkswagen’s first pure-electric vehicle to adopt a China-specific CEA electronic/electrical architecture developed for the local market. Standard equipment is ambitious: highway NOA assisted driving with urban navigation, parking-to-parking capability, zero-speed activation, intelligent gate recognition, U‑turn handling at U-shaped intersections and narrow-road passing. A lidar-equipped variant is slated for later this year, reportedly to improve low-speed autonomy.

Inside is a four-screen smart cockpit — instrument, center screen, a 27‑inch AR‑HUD and a 12‑inch passenger display — driven by a MediaTek (联发科) 8676 chip. The car also ships with a UWB phone digital key for centimetre‑level positioning. Power comes from a 170 kW motor and a lithium‑iron‑phosphate battery supplied by Gotion High‑tech (国轩高科), with a claimed range up to 558 km.

Why it matters

Why pay attention? Because the YuZhong 07 illustrates how global OEMs are localizing software and hardware stacks for China amid intense competition and broader tech-policy friction between China and Western markets. Can Jinbiao Volkswagen carve out space against homegrown EV leaders like BYD and NIO, which already bundle advanced driver assistance and richly featured cabins at competitive prices? That’s the strategic question—one Volkswagen hopes to answer by combining local architecture, aggressive pricing and a fast feature rollout.