Free 1:64 Die-cast Model: Xiaomi Auto (小米汽车) Test-Drive Giveaway Returns

Promotion returns to showrooms

Xiaomi Auto (小米汽车) has relaunched its test-drive giveaway: visitors who book and complete a test drive of any model at a Xiaomi Auto store between now and May 31 can claim a free 1:64 die‑cast alloy car model (style and color random). The promotion requires advance appointment and is offered while stocks last; quantities are allocated by store and reportedly range from 24 to 660 units per store over the event period, first‑come, first‑served.

Who can take part

Eligibility is straightforward but strict: participants must be at least 18 years old, hold a valid motor vehicle driver’s licence, and have at least one year of driving experience, as per Xiaomi Auto’s showroom rules. The brand has emphasized that any model may be driven for the promotion, but each store’s specific supply and timing will determine availability, so consumers are advised to call ahead.

Product rollout and showroom status

It has been reported that YU7 GT demo cars are gradually arriving at Xiaomi Auto stores, but for now they are limited to static display—interior access and ride‑and‑drive experiences are expected to open only after the new model’s formal launch at the end of May. Is a small collectible enough to lure showroom traffic? For a company still building an auto retail footprint, even a low‑cost giveaway can move customers from curiosity to commitment.

Why this matters

This is more than a marketing gimmick. Xiaomi’s move into electric vehicles is part of a broader push by Chinese tech firms to diversify beyond smartphones and cloud services. These on-the-ground promotions help deepen brand recognition amid fierce domestic competition from established EV players and younger challengers, and occur against a backdrop of evolving trade and supply‑chain pressures that shape how Chinese automakers scale both at home and abroad.