Tesla FSD Renamed Again; Chinese Name Changed to "Tesla Assisted Driving"

What changed

According to IT Home (IT之家), Tesla (特斯拉) has updated the Chinese name for its Full Self-Driving (FSD) package on its China website to “特斯拉辅助驾驶” — literally “Tesla Assisted Driving” — while keeping the price unchanged at 64,000 yuan (about $8,800). It has been reported that the new Chinese label now describes the package as encompassing both a “basic assisted driving” and an “enhanced assisted driving” suite, and that the company says vehicles will eventually be able to complete the majority of driving tasks with minimal driver intervention.

Product history and rollout

This is not the first time Tesla has tweaked FSD nomenclature in China. IT之家 notes that in March last year Tesla China adjusted several names, moving away from labels such as “Autopilot 自动辅助驾驶套件” and “FSD 智能辅助驾驶.” Tesla reportedly posted on its official account on May 21 outlining the latest supervised FSD rollout and said a supervised version can be used in China; it has been reported that Tesla is gradually expanding supervised-FSD availability across regions, with China included in that list.

Why it matters

Why rename again? Short answer: regulation and perception. Words like “self-driving” attract regulatory scrutiny and consumer safety concerns in many markets. In China, as elsewhere, regulators have tightened rules around data, safety and how advanced driver-assist systems are marketed. For Western readers: Tesla’s naming shifts reflect both local regulatory pressure and broader geopolitical factors — from data-security rules to divergent safety regimes — that shape how foreign automakers present ADAS features in China.