Nubia president says Doubao app may not yet support bookings, but the Doubao phone can

Company response

It has been reported that several prospective buyers complained they were “refused reservation” when trying to book through the Doubao app. Ni Fei (倪飞), president of Nubia (努比亚), responded on social media, saying the app may not yet support actual booking functions while the Doubao handset itself does support reservations and related booking features. Ni framed the issue as a staggered rollout between the software client and the device capabilities rather than a denial of service.

What users reported and what the company says

Reportedly, the confusion stemmed from differing availability across channels: the native phone experience and system-level booking tools are active on the Doubao device, but the standalone app still awaits an update to expose the same functionality. Ni Fei urged customers to use the device’s built-in path for reservations or to contact official channels for confirmation while the app is updated.

Why it matters

For Western readers, this is a reminder that Chinese OEMs often decouple hardware features from companion apps during phased launches, which can create consumer confusion. It also comes amid heightened scrutiny of platform behavior and consumer-protection enforcement in China, so timely clarification matters for brand trust. Nubia’s prompt public reply aims to defuse complaints, but the company will need to follow through with an app update and clearer purchase guidance to reassure buyers.