Bilibili (哔哩哔哩) launches “buy one get two” VIP presale bundling WPS and JD PLUS memberships

Deal details

It has been reported that Bilibili (哔哩哔哩) is running a limited presale that effectively lets users buy one annual VIP and get two additional memberships. One package pairs the Bilibili annual VIP with JD PLUS (京东 PLUS) — JD.com’s (京东) paid loyalty program — and is currently listed in the app at ¥233, but reportedly will drop to ¥148 during the 618 shopping promotion. A separate bundle pairs Bilibili VIP with WPS (金山办公/WPS) Super Membership: the promotional price is ¥158 and, after using platform “淘金币” discounts, the out‑the‑door price is about ¥156.42.

Timing and terms

Reportedly the full‑payment presale runs from May 21 at 10:00 to May 27 at 17:59, with memberships recharged to accounts beginning May 27 at 19:00. Purchases are non‑refundable once the recharge completes. Buyers should check the app for exact redemption rules and any regional limits before paying.

Why this matters

Why bundle a video service with an office suite and an e‑commerce loyalty program? Cross‑platform partnerships like these are increasingly common in China’s tech ecosystem, where platforms use bundled subscriptions to boost retention and fend off rivals. Bilibili, popular among younger users for video, livestreams and fandom communities, is leveraging JD.com’s commerce reach and Kingsoft’s (金山办公) WPS productivity brand to add value for subscribers ahead of the mid‑year 618 shopping festival — one of China’s biggest commerce events.

What users should know

Deals look attractive on paper, but read the fine print. It has been reported that the presale requires full payment up front and that the vendor will not accept returns after accounts are topped up. For Western readers unfamiliar with the market: 618 is China’s June 18 commerce carnival, and bundling subscriptions across app ecosystems is a typical promotional tactic rather than a sign of broader corporate integration.