Haval (哈弗) Menglong PLUS opens for pre-sale: ¥189,800–¥215,800, equipped with Coffee Pilot 3 driver-assistance system

New model, new price band

Haval (哈弗), the SUV-focused marque of Great Wall Motor (长城汽车), has opened pre-sales for its Menglong PLUS (孟龙PLUS), with a listed price range of ¥189,800 to ¥215,800. The rollout targets value-conscious buyers in China’s intensely competitive passenger-car market, where domestically branded SUVs often compete on price, equipment and in-car technology rather than badge recognition alone.

Advanced driver assistance comes standard

The Menglong PLUS is being pitched on technology as much as on price. It is equipped with Coffee Pilot 3, the latest iteration of Great Wall’s driver-assistance suite. The company positions Coffee Pilot 3 as a step up in automated driving assistance; it has been reported that the system enhances highway and lane-keeping functions compared with earlier generations. Reportedly, Haval will emphasize the ADAS hardware and software package in marketing as a differentiator against rivals.

Market context and outlook

Why does this matter beyond another model launch in China? Domestic automakers are racing to pack more smart driving features into mid-priced vehicles as consumers expect tech parity with foreign brands. At the same time, broader geopolitical pressures — including export controls on advanced semiconductors — have pushed Chinese manufacturers to accelerate development of homegrown systems and local supply chains. Can Haval convert pre-sale interest into long-term sales momentum for the Menglong PLUS? The coming months of deliveries and customer feedback will provide the answer.