Samsung says small‑screen phones are gone because most people want big displays — try the compact Z Flip instead

Strategy: follow the majority

It has been reported that Annika Bizon, vice‑president of Mobile Experience for Samsung's UK and Ireland division, told Reddit users the company stopped making new small‑screen phones because the decision "was primarily driven by the needs of the majority." She explained that smartphones today serve as work devices, video players, gaming platforms and content‑creation tools — uses that favor larger displays and more surface area.

The market has already moved

Tech press has noted that small‑screen handsets have steadily lost market share, and it has been reported that manufacturers from Apple to Sony and Asus now rarely develop genuinely compact smartphones. The trend matters beyond ergonomics: app makers, accessory companies and retailers are aligning with larger‑screen form factors, making a return to tiny slabs commercially difficult.

The compromise: foldables

Bizon reportedly suggested that people who truly prefer pocketable devices consider Samsung's Galaxy Z Flip series. Foldables fold down to a small footprint for easy carry, and then open to provide a full‑size display — a practical workaround that preserves both portability and screen real estate.

What this means more broadly

Is there still room for dedicated small phones? Possibly, but likely only as a niche served by boutique brands or by feature phones for specific markets. And while trade tensions and supply‑chain politics complicate handset strategies globally, Samsung's move shows that consumer usage patterns — not geopolitics — remain the strongest driver of product design today.