Design firm says Zhang Xue Motorcycle (张雪机车) logo was independently created; related trademark approved

Design firm response

Barton Brand Design (杭州巴顿品牌设计有限公司) has issued a public statement saying the contested logo for Zhang Xue Motorcycle (张雪机车) was independently created by its team and that the related trademark application has been approved by the National Intellectual Property Administration. The firm said it welcomes "rational discussion" online and encourages any party claiming rights infringement to pursue resolution through judicial channels.

Online allegations and provenance

It has been reported that social media users posted comparison images alleging the Zhang Xue Motorcycle logo is highly similar to an existing foreign mark — matching on graphic structure, line direction and overall silhouette, with only minor detail changes. Barton’s own account reportedly published a design note in March 2025 stating the agency produced the project's full branding and visual identity (VI) system. Is this parallel design or plagiarism? Online debates have grown loud enough to prompt the firm's formal reply.

Client statements and context

Zhang Xue, the brand founder, has reportedly said in public appearances that the complete logo and VI package cost 400,000 yuan, and that the logo itself was offered to the company as a complimentary element of the broader package. The saga underscores familiar tensions in China’s fast-growing consumer-brand scene, where digital scrutiny, cross-border design references and tight enforcement of intellectual property rights frequently collide.

Next steps

With the trademark approved and both sides pointing to documentation, the dispute appears poised to move into formal complaint or legal review if challengers pursue it. For Western readers: China’s National Intellectual Property Administration plays the same gatekeeping role as patent and trademark offices elsewhere, but public opinion and platform virality often shape outcomes before courts weigh in.