Dreame (追觅) CEO posts real-life photos of AURORA LUX, a luxury phone with custom materials

CEO teases high-end model

Dreame (追觅) CEO Yu Hao (俞浩) has posted real-life photos of the company's AURORA LUX handset on Weibo, offering the most concrete look yet at the Chinese appliance maker’s push into smartphones. The images match the rear-camera placement shown when Dreame first unveiled multiple back-panel design options at AWE 2026, but this LUX variant clearly targets the luxury market rather than mass consumers. Luxury touches — gold, diamond accents and high-end leather — are highlighted as configurable options. It has been reported that final pricing will be determined according to the buyer’s choice of gold weight, diamond material and leather quality.

Specs, partners and product strategy

Dreame’s phone effort is a collaboration with Nubia (努比亚), and Dreame has positioned two product lines: the AURORA LUX high-luxury series and the tech-focused AURORA NEX, which reportedly uses an external modular lens design and is expected later this year. The AURORA family reportedly features a 2688×1216 punch‑free full screen, runs a Nebula AIOS (星云 AIOS) skin based on Android 16, and is powered by what Dreame describes as the fifth-generation Snapdragon 8 “Supreme” mobile platform — a sign the company secured a top-tier Qualcomm chip for performance and AI features.

Why this matters — and the wider context

Why should Western readers care that a vacuum-tech brand is making luxury phones? China’s consumer-tech players routinely diversify; Dreame’s move illustrates how appliance and IoT vendors try to capture higher margins by blending hardware, materials and branded design. It also signals that, despite ongoing U.S.–China technology frictions and export controls that complicate chip access, some Chinese OEMs continue to obtain flagship Qualcomm silicon for premium devices. Reportedly, Dreame is positioning AURORA as both a status product and a tech showcase — an experiment in marrying bespoke luxury finishes to ambitious mobile hardware.