Huawei (华为) Pura X surpasses 1.5 million shipments in first year, exceeding combined total of the next three vendors' flagship foldables

Market milestone

It has been reported that Huawei (华为) has shipped more than 1.5 million units of its Pura X foldable within its first year on the market, according to IDC data cited by IT Home. That single‑model total reportedly exceeds the combined shipments of the flagship foldable models from the next three vendors in China. Short and striking: one product outpaced three competitors’ flagships together.

Market share and product push

IDC figures show Huawei held a 71.8% share of China’s foldable phone market in 2025, a lead the company widened through a broad product lineup. It has also been reported that Huawei will expand the Pura lineup with the Pura X Max — billed as the industry’s first horizontal “wide” foldable — which is scheduled for an April 20 launch. New colors and a collector’s edition have been teased, underscoring Huawei’s push to make foldables mainstream in China.

Why Western readers should care

Foldables are a strategic battleground in China’s smartphone market, where premium device design and ecosystem integration matter as much as raw specs. Huawei’s dominance comes despite years of US export controls that have limited its access to some advanced components, a factor that has reshaped its supply‑chain and software strategy. How did it do it? A deep domestic supply chain, aggressive product segmentation and software investments (including HarmonyOS ecosystems) help explain the gap.

Outlook

Can rivals such as Honor, OPPO and vivo close the gap? Competition is intensifying, and Chinese brands are accelerating foldable development, but for now Huawei’s Pura family sets the pace. It has been reported that the April launch of the Pura X Max will be watched closely as a test of whether Huawei can extend this single‑model momentum across a broader portfolio.