Huawei (华为) unveils Pura X Max, billed as industry’s first horizontal “wide” foldable

What’s new

Huawei (华为) has officially unveiled the Pura X Max, which the company is calling the industry’s first horizontal wide foldable smartphone. The phone will be launched on April 20 alongside the Pura 90 series. For Western readers: this is another example of Chinese OEMs pushing novel form factors as they seek to stand out in a saturated global smartphone market.

Design and rumored specs

Official images show a boxy, straight‑edge frame with a small external display featuring a centered punch‑hole selfie camera, and a large internal foldable display with the punch‑hole moved to the upper‑right. The rear houses three circular camera modules arranged inside a horizontal rounded rectangle; the camera island protrudes noticeably but is finished with a diagonal transition. It has been reported that blogger @数码闲聊站 claims the unfolded main screen measures roughly 7.6 inches — reportedly a wider than usual aspect designed for tablet‑like use when opened.

Why it matters

Why should overseas readers care? Huawei’s hardware ambitions play out against a background of U.S. export controls and tighter trade rules that have limited its access to some advanced chips and components. That constraint has pushed the company to innovate on industrial design, software (HarmonyOS) and alternative supply chains. Whether the Pura X Max’s unusual “wide” foldable format becomes a new mainstream category or remains a niche experiment remains to be seen — but one thing is clear: Huawei is betting form factor innovation will help it regain momentum at home and abroad.