WeChat suspends couple’s AI-written official account after “¥2 million a year” claim; platform says full automation unacceptable

Ban follows viral claim that drew scrutiny

It has been reported that a couple known online as 六六 and 七哥 attracted attention after a commercial interview account claimed they “used AI to write WeChat official accounts and earned ¥2 million a year.” According to IT Home (IT之家), public records suggest most of that sum reportedly came from ¥299 deposits charged to content affiliates or students, not from ad revenue on WeChat Official Accounts (微信公众号). The couple’s company account “爆了么 AI” has been suspended; the platform flagged it for “non-human automated creation behavior,” it has been reported.

WeChat reiterates rule: no full replacement of human creators

Tencent’s (腾讯) WeChat (微信) team told The Paper (澎湃新闻) that the platform “has always encouraged human creation” and recently updated the WeChat Official Account operation rules to prohibit using AI, scripts, APIs or other automation to replace humans in creating or publishing content. The statement, quoted by IT Home, adds that while creators may reasonably use tools to assist work, WeChat opposes wholly automated content production and will apply penalties ranging from flow limits and content deletion to account capability restrictions or bans depending on severity.

Why this matters beyond a single suspension

Is this just platform housekeeping or a sign of broader limits on AI-driven monetisation in China’s attention economy? Platforms worldwide are balancing rapid adoption of generative tools against risks to quality, copyright and platform trust. In China, where domestic AI development accelerates amid global debates over AI governance and export controls, major services face pressure to police misuse while protecting creators and the ad ecosystem. For now, WeChat’s enforcement makes clear: automation can assist, but it must not wholly replace human authorship.