Zhang Xue Motorcycles (张雪机车) says a scooter is already in development, urges buyers to consider domestic peer Haojue (豪爵)

Lead: scooter confirmed, but not cheap

It has been reported that Zhang Xue Motorcycles (张雪机车) — suddenly in the national spotlight after a milestone performance in the World Superbike (WSBK) series — is already building a scooter. Founder Zhang Xue posted a video on April 7 saying the company’s new model is underway. “We are doing a scooter,” Zhang said. “But it will be sport-meets-off‑road, a fun and interesting machine — and it will be priced well above traditional 125/150cc scooters.”

Design and positioning: sportier, niche, and reportedly high-end

Zhang emphasized the scooter will skew toward performance and off‑road styling rather than low-cost urban commuters. It has been reported that Zhang Xue Motorcycles has tapped the designer behind the Vespa 946 to consult on the project, and the founder previously hinted the new model “won’t be like other scooters.” That suggests the company is aiming for a premium, lifestyle product rather than mass-market volumes.

Endorsement of Haojue (豪爵) and market context

In a notable turn, Zhang publicly recommended domestic peer Haojue (豪爵) for riders who want a tried-and-true scooter today. Haojue, one of China’s established motorcycle and scooter manufacturers, confirmed via customer-service staff that they’d seen Zhang’s video and thanked him for supporting domestic brands. Haojue currently sells multiple 125cc and 150cc scooters — models such as the UFR150 and UHR150 — with handrail versions listed around ¥15,280 and ¥13,380 respectively. For Western readers: China’s two‑wheeler market remains dominated by homegrown names, and endorsements like this feed into a broader push for domestic technology and manufacturing independence amid global supply‑chain realignment and geopolitical tensions.

What to watch next

No launch date or firm pricing from Zhang Xue Motorcycles has been announced. Will the scooter's premium positioning win buyers used to inexpensive 125/150cc commuters? For now, Zhang has signaled intent and ambition — and pointed consumers to a domestic alternative while his own product is still in the workshop.