20,000 Romoss (罗马仕) power banks and 140,000 charging cables up for judicial auction — clearance at 30% off, starting bid RMB 2.05 million

A large consignment of Romoss (罗马仕)-branded mobile power banks and charging cables will be sold at judicial auction on April 19, with a starting price of RMB 2.051 million and an appraisal value of about RMB 2.9298 million — roughly a 30% markdown. Why such a big clearance? The lot is listed under Shenzhen Huazhongke New Materials Technology Co., Ltd. (深圳华中科新材料技术有限公司) on Alibaba’s judicial auction platform; the company’s major shareholder is Shenzhen Romoss Technology Co., Ltd. (深圳罗马仕科技有限公司). Auction photos show stacks filling a warehouse; the listing identifies about 20,000 power banks and 140,000 charging cables.

Auction details

The auction listing sets the opening bid at RMB 2.051 million (205.1 万元) against an assessed value of approximately RMB 2.9298 million (292.98 万元), meaning the sale would clear at roughly 70% of valuation. IT Home (IT之家) reports the products carry Romoss branding on outer packaging. Buyers should note the sale is judicial — assets are sold "as is" and may carry legal or quality liabilities tied to the underlying case.

Regulatory background

The sale follows enforcement action by the State Administration for Market Regulation (SAMR, 市场监管总局). SAMR has said Shenzhen Romoss was found to have commissioned production and sold power banks without obtaining required mandatory certification, and to have falsely labeled battery capacity after cell capacity had degraded below the stated 10,000 mAh. Those findings led to administrative penalties, and SAMR reportedly coordinated further probes into battery-cell manufacturers and certification bodies connected to the case.

This episode sits inside a broader Chinese push to tighten product-safety and standards enforcement in consumer electronics — and it arrives amid heightened international scrutiny of Chinese tech supply chains and certification processes. For potential bidders and ordinary consumers alike the question is simple: will a steep discount be worth the regulatory and safety risks attached to the lot?