Lei Jun unveils April perks for in‑stock Xiaomi (小米) YU7 buyers: free dual zero‑gravity seats and RMB 6,000 insurance subsidy

Xiaomi founder and CEO Lei Jun (雷军) announced a short‑term purchase package for customers buying in‑stock YU7s this April, including a free pair of front zero‑gravity seats and an insurance subsidy of RMB 6,000. It has been reported that Lei said stores currently hold only a small number of ready vehicles, making the offer time‑limited for buyers who can take delivery immediately.

Promotion details

According to the announcement, customers who select an in‑stock YU7 will receive the main and co‑pilot zero‑gravity front seats at no charge for a limited period. Reportedly, buyers who lock an order and then purchase the manufacturer‑designated insurance through official channels can claim a RMB 6,000 insurance subsidy. The move is clearly meant to accelerate conversions of existing inventory into delivered sales.

Delivery figures and market context

Xiaomi Auto (小米汽车) separately announced that March deliveries exceeded 20,000 units, and it has been reported that the new SU7 model has passed 7,000 cumulative deliveries since deliveries began on March 23. Why the push now? China’s electric vehicle market is fiercely competitive, and automakers increasingly rely on retail incentives to sustain momentum. Against a backdrop of global trade tensions and Western restrictions on key technologies, Chinese EV players are doubling down on domestic demand and customer perks to lock in market share.