Reportedly all major Chinese Android makers will raise handset and tablet prices in April

Reported move

It has been reported that every major domestic Android manufacturer in China will raise retail prices starting in April — and that both existing models and new launches will be affected. The claim comes from popular tech blogger @数码闲聊站 and was picked up by IT Home (IT之家). If true, the change would complete a round of hikes across China’s “TOP5” Android brands, including OPPO (OPPO/欧珀), vivo (vivo/维沃), iQOO (iQOO/iQOO), OnePlus (OnePlus/一加) and Honor (Honor/荣耀). Why now? Reportedly the answer is rising component costs, chief among them memory.

Why prices are rising

The blogger reportedly told followers that memory prices — which surged several times over in the last year and have only eased slightly — remain at elevated levels, and that older models from some brands have seen price bumps of roughly RMB 500. Manufacturers such as OPPO and Honor have publicly warned that storage cost pressures are likely to keep device prices higher for an extended period, with some industry estimates saying the memory market could remain tight through the second half of 2027 or into 2028.

Market and geopolitical context

This is not just a supply-chain story. Geopolitical tensions, export controls and restrictions on advanced semiconductor equipment have tightened global memory and chip markets, complicating sourcing for smartphone makers and helping sustain higher component prices, market watchers say. For consumers the result is simple: higher sticker prices and smaller discounts. For manufacturers it means a squeeze between margin preservation and market competitiveness — and for international buyers, another sign that global tech policy and industrial bottlenecks are increasingly feeding into the price of everyday devices. It has been reported that official pricing announcements from the affected brands are expected in April.