2999 → 1784 Yuan: Apple Watch S11 (苹果手表S11) Price Drop on JD.com (京东), Up to 700 Yuan for New Exchanges

Price drop

It has been reported that the Apple Watch Series 11 42mm — Apple Watch S11 (苹果手表S11) — which carries an official price of 2,999 yuan, is being sold on JD.com (京东) after a "national subsidy" promotion for as low as 1,784 yuan. The promotion reportedly also includes trade‑in credits of up to 700 yuan for qualifying new exchanges. These figures come from Chinese tech outlet IT之家 and appear to be time‑limited platform promotions rather than a permanent list‑price cut.

What’s new in the S11

The S11’s headline upgrades are concentrated on display and durability. It has been reported that Apple equipped the watch with an ultra‑durable glass display whose scratch resistance is claimed to be twice that of the Series 10, along with an always‑on Retina display pushing peak brightness to 2,000 nits on a wide‑angle OLED LTPO3 panel. The device also includes a built‑in Vital Signs app that records heart rate, respiration rate, wrist temperature and blood oxygen — features Apple says target more complete, continuous health monitoring.

Why it matters

Why such an aggressive discount? China’s smartwatch market is fiercely competitive, with domestic rivals like Huawei (华为) and Xiaomi (小米) pressuring premium players on price and features. Platform subsidies and trade‑in incentives on JD.com are a common way to stimulate sales and clear inventory — and in the broader context of U.S.–China tech tensions and shifting supply‑chain dynamics, pricing moves in China can signal how international brands are protecting market share. Reportedly, these promotions vary by region and model, so buyers should check JD.com for the exact terms and availability before assuming the lower price applies to every configuration.