Chery (奇瑞) launches QQ3 EV microcar; reportedly 56,879 orders as limited-time price starts at RMB 58,900

Aggressive pricing and early demand

Chery (奇瑞) has officially launched the QQ3 EV, a pure‑electric microcar positioned for urban commuting with a limited‑time one‑price range of RMB 58,900–78,900 (¥5.89–7.89 万). The automaker introduced four trims and six body colours for the rounded, “智圆行方” design that leans cute and sporty at once. It has been reported that initial orders have reached 56,879 units, underscoring strong early interest in China’s affordable NEV (new energy vehicle) segment.

Interior tech and comfort

The QQ3 EV packs surprising tech for its price: a 15.6‑inch 2.5K central display driven by a Qualcomm Snapdragon 8155 automotive SoC, Chery’s Carmind intelligent assistant and an AI “visible‑to‑speak” voice interface. The HMI adds gesture shortcuts, customizable wallpapers, a “dynamic island” and a playful pet desktop. Practicality is emphasized too — ventilated/heated front seats, a smart color‑temperature vanity mirror, Bluetooth key and multiple external‑voice and V2L functions.

Range, charging and packaging

Chery offers two rear‑drive motor options (58 kW/90 kW) and two battery packs (29.48 kWh and 41.28 kWh) with CLTC ranges of about 310 km and 420 km respectively. Fast‑charging claims are competitive: 30%→80% in under 16.5 minutes; the car also supports 3.3 kW/6.6 kW external discharge for outdoor power needs. Storage is notable for a city microcar — a 70L front trunk, 375–1,450L configurable rear boot and 38 storage locations around the cabin.

Market context and what to watch

The QQ3 EV arrives into a crowded, fast‑moving market dominated by ultra‑compact models such as Wuling’s mini EVs and a wave of low‑cost entries from legacy automakers. Can Chery’s combination of hardware, software and aggressive pricing shift buyer attention? Geopolitics also frames the backdrop: with U.S. export controls and global chip competition in play, the presence of a Qualcomm automotive SoC and local intelligent stacks will draw scrutiny from both industry watchers and regulators.