JD.com (京东) to host Apple (苹果) "50th Anniversary" livestream — iPhone 17 Pro trade‑in subsidy up to ¥1,500

Livestream and headline deal

It has been reported that JD.com (京东) will host an "Apple 50th Anniversary Celebration" livestream at the Apple products JD self‑operated flagship store on April 1, running from 15:00 to 21:00. The marquee offer: iPhone 17 Pro series trade‑in subsidies reportedly reach up to ¥1,500, and eligible buyers can take advantage of up to 24 months of interest‑free installments. Need a new iPhone? JD is frontloading vouchers and financing to make the upgrade cheaper.

Major offers on the table

The livestream will reportedly include a package of exclusive coupons and stacked discounts. Sample deals announced include: iPad 11 with a ¥500 national subsidy, ¥200 education discount and up to ¥600 trade‑in credit; Apple Watch S11 priced from ¥2,039 after subsidy with up to ¥600 extra for trade‑ins; and AirPods Max 2 available in stock with a 5% government subsidy, six months interest‑free and up to ¥300 trade‑in top‑up. The platform also lists large, limited trade‑in coupons — ¥1,000 for designated iPhone 17 models and ¥1,500 for specified MacBook Air units — redeemable in nightly draws through April 1 at 20:00.

How to claim and stack discounts

Users are instructed to open the JD app and search for “苹果惊喜券” to reach the dedicated event hall and claim vouchers. Reportedly these offers can be stacked with education discounts and the ongoing 2026 national digital appliance subsidies — JD’s summary notes government support that effectively provides an 8.5‑discount (i.e., 15% off) on phones, tablets and 3C products up to a ¥500 cap for items under ¥6,000, depending on eligibility. Community incentives are also in play: posting in JD’s Apple fan circle can unlock additional trade‑in booster bundles (e.g., ¥400 for iPhone/iPad, ¥1,100 for MacBook, ¥400 for Apple Watch, ¥100 for AirPods).

Why it matters

These promotions come as China continues to use targeted subsidies and retail incentives to spur domestic consumption of electronics. Reportedly, platforms such as JD.com are leaning on stacked coupons, financing and government‑backed subsidies to sustain demand amid broader US‑China technology tensions and export‑control dynamics that complicate supply and pricing for premium devices. Buyers in China should check eligibility rules carefully; the offers are time‑limited and contingent on app‑based voucher claims, trade‑in conditions and subsidy qualification.