vivo (维沃) X300 Ultra arrives as a pocket "professional V" — 5th‑gen Snapdragon 8 'Supreme', 3+2 Zeiss (蔡司) Master optics, from RMB 6,999

Flagship imaging, pocketable ambition

vivo (维沃) today unveiled the X300 Ultra, pitching the phone as a “professional V camera” with a fifth‑generation Snapdragon 8 "Supreme" edition chipset and a 3+2 Zeiss (蔡司) Master lens array. Price starts at RMB 6,999, with a 16GB+1TB “satellite communication” photographer bundle listed at RMB 11,999. Short and bold: vivo is doubling down on camera hardware to blur the line between smartphone and pocket cinema — but can a handset truly replace a dedicated camera?

Sensor and optics lineup

The rear array blends three native Zeiss‑tuned lenses plus two attachable teleconverters. Native modules include a 50MP 14mm ultra‑wide (Blueprint × Sony LYTIA 818, 1/1.28"), a 200MP 35mm “humanistic” lens II (Blueprint × Sony LYTIA 901, 1/1.12") and a 200MP 85mm gimbal‑class telephoto (Blueprint × Samsung HP0) with 3° OIS and up to 60 fps AF. vivo also offers two Zeiss add‑on lenses — a G2 (≈200mm) and a G2 Ultra (≈400mm) — for extended reach; the accessories are sold separately and bundled in upgraded photographer kits. It has been reported that vivo claims the 85mm module is the industry's first large‑sensor, gimbal‑level periscope; that claim is from vivo and has not been independently verified.

Video, color and pro workflows

vivo markets the X300 Ultra as a “pocket cinema” device with full‑chain pro video features: full‑frame support for 4K 120fps Dolby Vision out, 10‑bit Log, 4:2:2 sampling, full‑range OIS across focal lengths, and a four‑microphone array for cleaner capture. The company is also pushing its in‑house "Blueprint" color science — a 12‑spectral‑channel, 5MP color sensor plus Smooth EV dynamic compression and Ultra XDR tone mapping — and built‑in 3D LUT workflows with ACES compatibility for postproduction. Reportedly, vivo is emphasizing native filmic styles (2.4:1 at 24fps and 16:9 at 60fps) to attract creators who want out‑of‑camera looks.

Price, design and geopolitical context

Design touches include a DECO “cookie” camera module, classic camera knurling on the mid‑frame and a new “film green” finish alongside black and silver variants. Vivo lists a range of accessory prices (G2 Ultra RMB 1,999; photographer handle kits up to RMB 2,499) and an expanded pro kit. For Western readers: flagship Chinese phones still lean on a global supply chain — Sony and Samsung sensors and Qualcomm Snapdragon cores — even as US‑China tech tensions and export controls complicate advanced semiconductor flows. It has been reported that Qualcomm‑based flagships continue to appear in China under current licensing arrangements, but supply and policy risks remain a background factor for high‑end device rollouts.