Mark Gurman Says Apple’s iPhone Fold Could Be “the Most Significant Redesign in iPhone History”

Gurman’s wager: a new chapter for iPhone

Bloomberg reporter Mark Gurman wrote in his Power On newsletter that he has high hopes for Apple’s (苹果) first foldable, calling the iPhone Fold “the most significant redesign in iPhone history.” He framed the device alongside past watershed models — the iPhone 4, iPhone 6 and iPhone X — but argued the Fold would introduce a fundamentally different form factor and user experience. Can a folding screen change the way millions use iPhones? Gurman thinks so.

Design, screens and software — what’s been reported

It has been reported that Apple’s Fold will follow a book-like horizontal fold similar to Samsung’s Galaxy Z Fold 7, letting users open a larger inner display for gaming, video and multitasking. Reportedly the inner panel will measure about 7.7 inches, with a 5.3-inch outer screen. It has been reported that iOS 27 will include optimizations for foldables, including split apps and iPad-like multitasking to take advantage of the expanded canvas.

Cameras, biometrics and the crease question

Analyst Ming‑Chi Kuo (郭明錤) has reportedly predicted a simpler camera setup — two rear lenses and a single front camera — and a power button with Touch ID instead of Face ID. Early rumors claimed the inner screen would be “almost crease‑free,” but other sources say Apple’s approach will reduce the crease rather than eliminate it entirely. These details remain unconfirmed and should be treated as tentative.

Timing, price and geopolitical context

It has been reported that Apple may unveil the Fold at its autumn event, though availability could trail the iPhone 18 Pro, and the starting price is expected to top $1,999 (roughly ¥13,800). Bringing a foldable to market matters beyond engineering: Apple relies on a global, geopolitically sensitive supply chain — displays and hinge tech from South Korea, components from Japan and semiconductor sourcing that has faced U.S. export-control pressures — all of which complicate timing and costs. If Apple pulls this off, it could reset premium smartphone expectations. If not, competitors like Samsung will have the advantage.