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IT之家 2026-03-27

Reportedly an extra‑large April model may be canceled, expected to sit below Huawei's (华为) Pura line

Reported cancellation and leak

It has been reported that a manufacturer's extra‑large "ultra" model planned for April may be canceled, the Chinese tech site IT之家 (IT Home) says, citing Weibo leaker @数码闲聊站. The leaker said the cancelled variant's hardware would have been largely identical to the already‑planned "large" model, reducing the case for a separate ultra offering. Details are unverified and should be treated as a rumor.

What the surviving model will be

According to the same source, the large model remains on track and will emphasize imaging: a 200‑megapixel periscope super long‑focus camera and a 6.87‑inch 1.5K full‑flat display were named as highlights. The leaker reportedly told followers that long‑range telephoto capability will be upgraded, and suggested the maker may reserve a true "ultra" push for an end‑of‑year flagship instead.

How this compares to Huawei Pura 80 Ultra (华为 Pura 80 Ultra)

For context, Huawei (华为) launched the Pura 80 Ultra last June, a high‑end imaging flagship that showcased a one‑inch high dynamic range main sensor, dual long‑focus lenses and a premium price — officially starting at RMB 9,999 for the 16+512GB configuration. The rumored April device was reportedly expected to sit below that Pura tier, targeting near‑flagship imaging without matching Huawei’s top‑end sensor and pricing.

Market and geopolitical backdrop

Why pull the plug? Price sensitivity and overlap between variants were cited by commenters; one noted an oversized model might be "too expensive to sell." The decision also comes against a backdrop of continued U.S. sanctions and supply‑chain constraints that have reshaped how Chinese OEMs productize high‑end features — pushing firms to prioritize fewer, more differentiated flagships rather than many incremental SKUs.

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