BYD (比亚迪), Mercedes‑Benz (梅赛德斯‑奔驰), JD.com (京东) and others congratulate Xiaomi (小米) ahead of new‑generation SU7 launch

Cross‑industry congratulations

Xiaomi (小米) founder and CEO Lei Jun (雷军) thanked peers on Weibo after sharing a poster of congratulatory messages from across the auto and tech sectors. “感谢所有同行和朋友们的鼓励和支持……造车是一场马拉松，我们和所有同行一起，从容向前，共同推动产业的进步！” he wrote, stressing that carmaking is a long race and expressing appreciation for collective progress. Why would rivals congratulate a potential competitor? In China’s tightly networked tech and auto ecosystem, public gestures of goodwill can signal industry legitimacy and mutual interest in broader market development.

Who sent greetings, and what’s next

It has been reported that the poster Lei Jun shared included messages from a wide range of companies, from legacy automakers to e‑commerce and robotics firms — including BYD (比亚迪), GAC Toyota (广汽丰田), IM Motors (智己汽车), Dongfeng Nissan (东风日产), Li Auto (理想汽车), NIO (蔚来), Deep Blue (深蓝汽车), Avita (阿维塔), JD.com (京东), Tmall (天猫), BAIC Group (北汽集团), ARCFOX (极狐), Mercedes‑Benz (梅赛德斯‑奔驰), Yushi Technology (宇树科技) and Changan Automobile (长安汽车). The new‑generation Xiaomi SU7 is scheduled to be unveiled tomorrow evening. Lei Jun has said the car brings “much larger” improvements in safety, drive control, intelligent experience and luxury feel, and he warned the model will “definitely” see a price increase due to higher costs.

Context for Western readers

Xiaomi’s push into electric vehicles is part of a broader trend where Chinese consumer tech firms are extending into mobility — blending hardware, software and platform plays that Western automakers are watching closely. It has been reported that such industry cooperation and public signaling also reflect efforts to shore up domestic supply chains and market confidence as global tech trade faces export controls and geopolitical friction. Whether the congratulatory chorus is primarily sincere alliance-building, pragmatic marketing, or both, it underscores how China’s EV market increasingly mixes rivalry with collaboration.