Xiaomi (小米) Gifts Customized Refrigerator Magnets to First Owners of First‑Gen SU7 / YU7 / Ultra — Limited to 150,000 Units

The giveaway

It has been reported that Xiaomi (小米) will gift a limited run of 150,000 customized refrigerator magnets to first buyers from the initial sales period of its first‑generation SU7, YU7 and Ultra models. The magnet is reportedly car‑shaped, finished in "Cabrio Blue" and carries a listed price of ¥19.9, though the units are being distributed as a first‑owner perk. Accounts with multiple bound vehicles or orders may redeem one magnet per model, with a maximum of three per account.

Why it matters

Is this brand swag or a deliberate fan‑engagement play? In China’s crowded EV market, extras and collectibles have become a low‑cost way to reward early adopters and build loyalty. It has been reported that Xiaomi’s auto division has already scaled quickly — reportedly delivering more than 600,000 vehicles since April 3, 2024, with January 2026 deliveries exceeding 39,000 units — and founder Lei Jun has publicly set a 2026 delivery target of 550,000 vehicles.

Context

The giveaway illustrates how consumer electronics brands turned automakers are translating gadget marketing tactics into the car business. For Western readers: China’s EV makers are racing to cement domestic market share while eyeing overseas expansion amid broader geopolitical trade frictions and export scrutiny. Whether a fridge magnet will sway undecided buyers is debatable, but for early Xiaomi car owners it’s a tangible token of a technology company trying to build an automotive fandom.