OPPO (欧珀) and OnePlus (一加) raise prices on older models; smartphones fully enter an era of price increases

Price changes take effect immediately

OPPO (欧珀) announced that, from 2026-03-16 00:00, it will adjust retail prices for a number of already‑shipped products — a move that marks, industry observers say, a broader shift toward rising smartphone prices. It has been reported that the immediate trigger is a wave of memory (RAM/flash) price increases; reportedly, escalating component costs have forced vendors to pass more of the burden to consumers.

Which models and how much

The adjustments cover certain OPPO A and K series models and OnePlus (一加) lines, but exclude OPPO's Find, Reno and Pad series. Specific changes include: OnePlus 15 — up 500 CNY to start at 4,499 CNY for 12GB+256GB; OnePlus Ace 6 — up 500 CNY to 3,099 CNY for 12GB+256GB; OnePlus Ace 6T — up 200 CNY (400 CNY above its initial launch price) to 2,799 CNY for 12GB+256GB; OnePlus Turbo 6 — up 200 CNY (400 CNY above launch) to 2,499 CNY for 12GB+256GB; OnePlus Turbo 6V — up 200 CNY (400 CNY above launch) to 2,099 CNY for 8GB+256GB. OPPO K13 Turbo and K13 Turbo Pro each rise 500 CNY to 2,299 CNY and 2,499 CNY respectively for 12GB+256GB.

Industry context and consumer impact

This is not isolated. vivo (维沃) and other brands have signalled similar moves, and Redmi (红米) raised prices after ending a short “memory subsidy” on March 4 — the Redmi Turbo5 jumped 100 CNY after a monthlong promotion. It has been reported that global DRAM and NAND market dynamics, combined with geopolitical factors that complicate advanced chip access, are tightening supply and lifting component prices; vendors in China and elsewhere are beginning to reflect that in retail tags. Will consumers accept higher prices? For many buyers the calculus will hinge on upgrade cycles and whether premium models remain insulated from adjustments.