Chengdu regulator orders halt to production after CCTV 3·15 Gala exposé; comprehensive probe underway

Fast action after prime-time allegations

Chengdu Market Supervision Administration (成都市市场监管局) has launched a comprehensive investigation and ordered immediate suspension of operations for three local firms after it has been reported that China Central Television’s (CCTV) 3·15 Consumer Rights Gala exposed suspicious products. The administration said it has sealed all implicated products and raw materials and instructed the companies to stop production and suspend business while investigators carry out a full enforcement sweep.

Companies named and allegations

The firms named by the regulator are Shufuxiang Food Co., Ltd. (蜀福香食品有限责任公司), Mingyang Food Co., Ltd. (明扬食品有限公司) and Jiebosaier Biotechnology Co., Ltd. (婕波噻尔生物科技有限公司). It has been reported that the CCTV program alleged “bleached chicken feet” and an unproven so-called “universal miracle drug” marketed as exosome products. According to Chengdu authorities, a municipal joint investigation team formed by the party committee and city government has already executed enforcement actions at the companies’ premises.

Enforcement stance and wider context

The Chengdu regulator said it will handle the case “strictly in accordance with law” and under the “four strictest” (四个最严) standards, promising severe penalties where violations are confirmed. It also said it will carry out immediate, citywide special inspections to root out similar illegal activity, remove offending listings from e-commerce platforms, and publish findings to protect consumers’ rights. Why does this matter beyond Chengdu? CCTV’s 3·15 Gala is a high-profile national consumer-rights program; allegations aired there typically trigger swift local and national regulatory responses and can ripple through supply chains and online marketplaces.

Ongoing probe; public updates promised

The Chengdu enforcement notice stresses the investigation is ongoing and that more detailed results will be made public after verification. For Western readers: this action fits a broader pattern of intensified Chinese domestic enforcement on food safety, healthcare products and online commerce in recent years, part of Beijing’s effort to tighten oversight of consumer-facing industries.