Xiaomi (小米)'s Mijia (米家) 10kg drum washing machine — gray model on sale tonight at ¥1,199

Product launch

It has been reported that Xiaomi (小米)'s Mijia (米家) has put a 10kg drum washing machine in gray on sale tonight at 20:00, with a suggested retail price of ¥1,699 and an introductory launch price of ¥1,199, according to IT Home. A budget smart washer from one of China's biggest consumer electronics ecosystems — value play or loss leader? The timing and aggressive price suggest Xiaomi is leaning into volume and smart‑home integration to win buyers.

Specs and smart features

The machine reportedly uses a flush integrated exterior and claims a 1.25 washing ratio — well above China’s national standard of 1.03 — with a 525mm large drum diameter, 24 dedicated wash programs, 3D three‑dimensional water flow and the ability to tackle 35 types of tough stains. It ships with a DD direct‑drive motor and comes with a three‑year whole‑unit warranty and a ten‑year motor warranty. It has been reported that the product supports Xiaomi's Pengpai SmartLink (小米澎湃智联), can be controlled via the Mi Home app and Xiaomi speakers, and participates in AIoT workflows (for example, Xiao Ai can notify users when a cycle ends and trigger an automated lowering clothes rack and lighting).

Market context

Mijia is Xiaomi’s long‑running smart‑home sub‑brand and this launch underscores how Chinese hardware firms continue to push connected, affordable appliances to the mass market. For Western readers, note that this push into smart appliances comes as Chinese vendors double down on domestic and regional sales channels amid broader US‑China technology tensions and supply‑chain scrutiny. The gray 10kg model will be available through Xiaomi's sales channels and the Mi Home ecosystem from tonight; for buyers seeking a low‑cost entry into automated laundry, it looks like a tempting option.