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IT之家 2026-03-15

Hongmeng Zhixing (鸿蒙智行) says Wenjie M7 (问界 M7) deliveries top 430,000; 64% of owners are post‑90s

Rapid sales and a youthful buyer base

Hongmeng Zhixing (鸿蒙智行) has announced that cumulative deliveries of the Wenjie M7 (问界 M7) have exceeded 430,000 units, according to an official user‑profile release cited by IT之家 (IT Home). The company says 64% of owners were born after 1990, and roughly eight out of ten buyers actively recommend the car to others. Those numbers underscore a strong resonance with younger Chinese consumers — a notable achievement in a crowded domestic EV and smart‑car market.

What the model offers

The all‑new Wenjie M7, launched on September 23, 2025, is sold in 12 trims with prices starting at ¥279,800. It is available as both a range‑extended model and a pure electric variant, and Hongmeng Zhixing highlights features such as Huawei (华为) Qian Kun cabin laser‑vision technology and urban NCA driving support. The M7’s hardware list includes a rear‑seat entertainment screen, a ceiling screen, a 7.3L compressor fridge, a zero‑gravity driver’s seat and six body colors; dimensions are 5080×1999×1780 mm with a 3030 mm wheelbase. Batteries are supplied by CATL (宁德时代); the range‑extended versions use 37 kWh or 53 kWh packs, with a top combined range claimed at over 1,600 km and a WLTC fuel consumption figure of 6.5 L/100 km.

Market significance and broader context

Why are so many young buyers choosing the M7? It’s a mix of aggressive specs, in‑car smart features and the Huawei ecosystem branding — all attractive to tech‑savvy buyers. The M7’s traction also fits into a larger industry trend: Chinese tech firms and automotive partners are betting on software‑defined vehicles to win market share. It has been reported that Huawei’s automotive strategy and the wider push for domestic supply chains have been sharpened by international trade restrictions and sanctions, which have encouraged deeper vertical integration and partnerships within China’s electric‑vehicle supply chain.

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