ZHUIMI (追觅) unveils flagship phone with Snapdragon 8 Supreme Edition and Nubia Star Cloud AIOS

Flagship debuts at AWE 2026

ZHUIMI (追觅) used the China Home Appliance and Consumer Electronics Expo (AWE 2026) to unveil its first full lineup of smartphones, showcasing a flagship model that starts at roughly $999 (≈¥6,872) with price varying by customization. The device surfaced under model number NX741J and was shown running a clean, hole‑free front display in on‑hand demos.

Top‑tier chipset and AI‑oriented UI

The phone is powered by Qualcomm’s fifth‑generation Snapdragon 8 Supreme Edition mobile platform — one of the most advanced SoCs available to Chinese vendors — and ships pre‑installed with Nubia Star Cloud AIOS, a custom system built on Android 16. The software tie is notable: the device is a collaboration between ZHUIMI and Nubia (努比亚), and it targets users looking for a high‑performance, AI‑forward experience.

Modular camera ambition

Perhaps the most eye‑catching feature is the Aurora magnetic lens ecosystem. ZHUIMI showed an AURORA LS1 variant with no fixed rear cameras; instead, users attach a magnetic module or connect over Wi‑Fi to enable rear imaging. The module lineup includes a 1‑inch main sensor, a 115mm native telephoto, and an ultra‑wide lens — a bold move that asks: do you need a built‑in camera if you can swap class‑leading optics on demand?

Strategy and context

It has been reported that ZHUIMI may pivot to an internally developed operating system next year, and staff said the company will offer an Aurora App to let customers configure and order customized units online. The use of a US‑designed Snapdragon chip underscores how Qualcomm remains a key supplier to Chinese OEMs even amid broader US‑China tech tensions and export controls. Whether ZHUIMI can convert modular novelty into mainstream appeal remains to be seen, but the brand is clearly positioning itself at the intersection of appliance‑turned‑smartphone ambition and camera innovation.