Dreame (追觅) flagship phone starts at $999; gold edition priced above ¥100,000

Product and pricing

Dreame (追觅), a Chinese consumer-electronics maker better known for robot vacuums and home appliances, unveiled its full phone lineup at the China Home Appliance & Consumer Electronics Expo (AWE 2026). The lead angle is clear: a broadly accessible flagship with heavy bespoke options. It has been reported that the baseline "flagship function" model will start at $999 (roughly ¥6,872), while ultra-luxury custom pieces—with prices set by gold weight—range from about ¥70,000–80,000 to well above ¥100,000. Who is this for? For buyers who want a smartphone that doubles as jewelry, apparently.

Reporters at the show were told several customers had already placed reservations. It has been reported that Dreame’s high-end Aurora AURORA series includes ultra-luxury motifs such as phoenix and golden-dragon designs. A popular Chinese blogger, @数码闲聊站, has described some AURORA variants as having pure-gold backplates, real gemstone diamonds and finely engraved “phoenix feathers” and “dragon scales,” a claim that has not been independently verified.

Software, customization and wider context

On software, Dreame’s phones currently ship with Android 16, but it has been reported that the company may migrate to a self-developed operating system next year — a move that fits a broader trend in China toward software and supply-chain sovereignty amid ongoing trade frictions and export controls between China and Western countries. Dreame is also expanding its product mix into smartwatches and earphones, positioning the line squarely in the "light-luxury" segment.

Customization will be handled through an Aurora app and offline boutiques. Reportedly, the app will let buyers configure hardware and high-end lifestyle services—everything from private-jet customization and space-travel bookings to digital-asset management and secondhand trade support. Dreame says bespoke orders typically take about a month to finalize before production. The strategy blends traditional retail with high-touch personalization — and tests whether a home-appliance brand can translate its name recognition into the ultra-luxury phone market.