Amazon MGM exec says AI has “crossed the uncanny valley”; Prime Video greenlights three GenAI-backed animations
AI production is now “good enough,” exec says
It has been reported by IT Home (IT之家) and carried by ifeng (凤凰网) that Albert Cheng (阿尔伯特·程), head of the AI studio at Amazon MGM Studios (亚马逊米高梅影业), told industry audiences that generative AI has “crossed the uncanny valley.” He said AI-generated elements are increasingly hard for ordinary viewers to spot and are ready to enter mainstream film and television production. Cheng warned, however, that AI’s speed and convenience make it “addictive,” and urged creatives not to let automation erode human judgment.
Prime Video bets on GenAI creators — three series approved
Amazon’s streaming arm Prime Video has reportedly approved three animated series developed with support from its GenAI Creators Fund, a move intended to show that human-led creativity can coexist with heavy AI assistance. Synopses published with the announcement range from a friendly cupcake’s sleepover misadventures to a K‑pop space-music rescue story and a chaotic “punk duck” romp across a hyperbolic Los Angeles — light, high-concept fare well suited to rapid, iterative production enabled by AI.
What this means for production hubs and policy
Cheng argued that tax incentives should tilt toward AI-assisted projects and small teams to revive Los Angeles’ production cadence, rather than favoring a handful of long-duration tentpoles that create fewer job cycles. That proposal lands amid broader debates over synthetic media: how to preserve authorship, prevent deepfakes, and regulate generative tools without stifling innovation. Geopolitically, the push to embed GenAI into entertainment comes as governments weigh new rules on AI and as competition between U.S. and Chinese tech ecosystems intensifies — can policy and incentives steer the industry so humans remain the final authors of culture?
