Gree (格力) executive Zhu Lei (朱磊) says participating in new‑materials research is part of his duties after criticism of “holding dual roles”
The response
Gree (格力) executive Zhu Lei (朱磊) has moved to quell criticism over what opponents described as “holding dual roles,” saying that his hands‑on participation in new materials research falls squarely within his managerial responsibilities. It has been reported that Zhu framed his involvement as necessary to bridge R&D and production, not as an improper accumulation of power or outside employment.
The criticism and Zhu’s defence
Reportedly, the controversy centred on perceptions that an executive with operational authority was simultaneously directing technical research projects — a combination some observers argued could blur corporate governance lines. Zhu’s rebuttal emphasised the practical need for senior managers to engage directly with technical work as Gree pursues advanced materials that could improve product performance and supply‑chain resilience. He reportedly insisted this was about accelerating innovation, not sidestepping oversight.
Why this matters now
The episode ties into wider themes in China’s tech and industrial policy: companies are under growing pressure to secure upstream materials and reduce reliance on foreign suppliers amid trade tensions and export controls. At the same time, corporate governance and conflicts of interest are sensitive issues for regulators and investors. Can heavy involvement by executives in lab work speed up industrial upgrading without inviting regulatory scrutiny? That is the question stakeholders will be watching.
What to watch next
Industry watchers say the outcome will hinge on transparency and internal controls. If Gree documents clear governance boundaries while continuing materials R&D, Zhu’s model could be held up as pragmatic leadership. If not, the company may face renewed calls for stricter separation between executive management and technical project leadership — and perhaps closer regulatory attention.