Huawei (华为) Pura X Max leak shows larger body and landscape inner screen ahead of April 20 launch

What leaked

Yu Chengdong (余承东), president of Huawei’s (华为) Consumer BG, posted his first video on Xiaohongshu (小红书) that reportedly previews the new Pura X Max foldable. The short clip appears to show a larger overall chassis, a centered punch‑hole outer display and a reworked inner screen layout — with the front camera moved from a vertical‑center hole to a top‑right, horizontal punch hole. Why the change? Huawei seems to be positioning the device for landscape, tablet‑style use rather than the current book‑style reading format.

Key details and sources

It has been reported that the Pura X Max’s inner screen measures about 7.6 inches, compared with 6.3 inches on the Pura X, according to the blogger “数码闲聊站.” The video was uploaded to a Phoenix New Media user account on the Dafeng Hao platform and carries the platform’s standard disclaimer that the content was provided by users and the site only hosts it. These measurements and shots are unverified until Huawei’s official reveal, but they sketch a clear design intent: wider, more landscape‑friendly real estate and a shifted camera aperture.

Market and geopolitical context

Huawei has doubled down on premium hardware innovation as U.S. export controls and chip restrictions have narrowed its access to some overseas suppliers. The Pura X Max — and the broader Pura90 series reportedly due at the same April 20 event — will be another test of whether Huawei can sustain product momentum domestically and against rival Chinese makers such as Xiaomi, OPPO and vivo. Consumers will be watching size, battery and camera tradeoffs. Will a landscape‑first foldable find a distinct niche? Huawei is betting it will.