Huawei (华为) executive He Gang (何刚) unveils limited-time foldable purchase perks

He Gang (何刚) has announced limited-time purchase benefits for Huawei (华为) foldable devices, including two years of up to four free screen‑protector installations and one year of HUAWEI Care+ coverage. The package, reportedly aimed at early buyers, also promises additional after‑sales perks though Huawei has not published a full itemized list. Short. Clear. Customer‑friendly.

Offer details

According to reports, the headline items are two years during which customers can have screen protectors reapplied up to four times, plus a one‑year subscription to HUAWEI Care+, Huawei’s paid after‑sales service program. Huawei says these measures are meant to reduce the friction and perceived fragility of foldable hardware — a common purchase barrier for first‑time adopters.

Why it matters

Why offer free installations and service coverage? Foldable phones remain a premium, niche segment dominated globally by the likes of Samsung. For Western readers: Huawei’s smartphone business has been reshaped by years of U.S. trade restrictions that limit its access to some advanced chips and Google services, pushing the company to compete on hardware innovation, brand loyalty and richer after‑sales support. It has been reported that these incentives are part of a broader strategy to accelerate adoption and reduce buyer hesitation amid tougher market conditions.

Huawei has not disclosed how long the promotion will run or which specific models are eligible. For now, the move is a reminder that in China’s fiercely competitive smartphone market, manufacturers are increasingly using service bundles and warranties to win customers as much as specs and design.