Wanda Film to Rebrand as Ruyi Film Entertainment After Ownership Change

Wanda Film (万达电影股份有限公司) said its board has proposed renaming the company to Ruyi Film Entertainment (儒意电影娱乐股份有限公司), with the securities short name changing to “儒意电影” while the stock code 002739 will remain unchanged. The move follows a reported change in control completed in April 2024 and is presented as a strategic realignment rather than an operational pivot. Why the new name now? Because new owners want the company identity to match their film-and-entertainment focus.

What changed and next steps

It has been reported that Shanghai Ruyi Investment Management (上海儒意投资管理有限公司) and Shanghai Ruyi Film Production (上海儒意影视制作有限公司) together now hold 100% of Beijing Ruyi Investment (北京儒意投资有限公司), the company’s controlling shareholder, prompting the rename. The National Market Supervision Administration (国家市场监督管理总局) has given a pre-approval for the new name; the change still requires shareholder approval and formal registration with the regulator before it becomes official. The company says “Wanda Cinema” will continue as one of its key cinema brands and will still serve customers on the ground.

Why Western readers should care

Wanda Film grew its recognition from the broader Wanda cinema business — a major exhibitor in China that Western readers may recall from previous overseas investments and brand visibility. Name changes after ownership shifts are common in China’s fast‑moving entertainment sector, particularly as assets are restructured amid tighter domestic regulation and capital-market scrutiny. It has been reported that the rebrand signals a tighter focus on movie production and exhibition under new owners rather than a departure from the company’s existing cinema operations.

The report originated from IT Home and was posted via Phoenix’s Dafeng Hao user platform; the publisher noted that the platform only provides storage services for user-uploaded content. Final approval of the rename will depend on the shareholder vote and formal registration with China’s market regulator.