Dreame Technology (追觅科技) to Pursue Legal Action Against Alleged Online "Water Army"; Individuals Reportedly Admitting Fault

The announcement

Dreame Technology (追觅科技) has said it will pursue legal action against an online "water army" accused of posting infringing and defamatory content about the company, it has been reported by Phoenix (ifeng). The company framed the move as a bid to protect its intellectual property and reputation after a targeted campaign of coordinated postings surfaced on social platforms and review sites.

Admissions and cooperation

According to the report, the individuals involved have reportedly admitted fault and are cooperating with Dreame's investigation. Who organized the campaign, and whether it was contracted by competitors or rogue agents, remains unclear; details are still emerging and have not been independently verified. It has been reported that Dreame is collecting evidence and preparing civil and potential criminal complaints under applicable Chinese law.

Context and implications

"Water army" (水军) — paid posters who manipulate public opinion — is a familiar problem in China’s fast-moving consumer-tech sector. For Western readers: these campaigns can distort online reviews and sales figures, and they matter when Chinese hardware makers like Dreame increasingly court international markets and face heightened scrutiny over product claims and corporate governance. Will tougher enforcement and litigation deter such behavior? Dreame clearly hopes so; the case will be watched as part of a broader push by Chinese firms to police digital reputation and assert legal remedies in a more regulated online environment.