Apple said to prep three “Ultra”-tier products for 2026, led by a ~$2,000 foldable iPhone

Apple’s ultra push reportedly spans iPhone, AirPods and MacBook

Apple is planning at least three top‑of‑the‑line “Ultra” devices for 2026, according to a report relayed by ifeng (凤凰网科技) citing Bloomberg’s Mark Gurman. The headline act? Apple’s first foldable iPhone, allegedly starting around $2,000. The company may later extend this positioning to additional product lines, aiming to carve out a distinct super‑premium tier. None of this has been officially confirmed by Apple; it has been reported that branding could vary by product.

A foldable iPhone Ultra to take on China’s hottest category

The iPhone Ultra is reportedly a book‑style foldable with a large internal display, under‑display sensors, and a next‑gen A20 Pro chip built on TSMC’s (台积电) 2nm process. Gurman suggests the spec sheet would “make Apple’s other models fade by comparison.” The price point would place it squarely against Samsung’s Galaxy Z Fold series and China’s fast‑growing foldable flagships from Huawei (华为), Honor (荣耀), OPPO (欧珀) and Xiaomi (小米). Apple is late to foldables—China has become the world’s most dynamic foldable market—but a $2,000 iPhone would test whether brand strength and integration can overcome a maturing, highly competitive field.

AirPods with a camera, and a pricier OLED MacBook

Also on deck, reportedly: AirPods Ultra positioned above AirPods Pro, featuring a tiny computer‑vision camera to capture environmental visuals and feed “Visual Intelligence” to Siri. That’s a striking bet on ambient AI. A MacBook Ultra is said to adopt a touch‑enabled OLED display and carry up to a 20% premium over today’s top‑end MacBook Pro models with M5 Pro/M5 Max chips. Importantly, these machines would sit above—not replace—existing Pro lines. Apple has used “Ultra” before (Apple Watch Ultra; M‑series Ultra chips), but not every new device may carry the label.

Supply chain and geopolitics loom in the background

If Apple targets 2nm silicon in 2026, the plan hinges on TSMC’s (台积电) leading‑edge capacity in Taiwan, even as the foundry builds out facilities in the U.S. and Japan. Advanced display sourcing—likely involving Samsung Display, LG Display, or potentially BOE (京东方)—and Chinese assembly partners add further complexity amid U.S.–China tech tensions and ongoing export controls that shape where and how top‑tier components are made. As with all early Apple hardware leaks, details could shift; reportedly, the company is still calibrating features, pricing, and final branding.