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虎嗅 2026-03-31

Just now: ChatGPT-style Siri for iOS leaked — Apple reportedly testing standalone "Campo" app

What leaked

Bloomberg reporter Mark Gurman has reportedly revealed that Apple (苹果) is internally testing a standalone Siri app codenamed "Campo" that could debut at WWDC alongside iOS 27. Leaks describe a ChatGPT-like conversation interface with persistent history, uploadable documents and photos for analysis, and both text and voice input — a far cry from the brief, wake-word Siri many iPhone users know. It has been reported that the new app would replace or subsume Spotlight search, surface a unified AI/search entry via Dynamic Island, and bake “Ask Siri” hooks into native apps and the keyboard for system‑level access.

Why it matters

If true, this is the largest overhaul of Siri since 2011 and signals a shift from a reactive voice helper to a proactive, user‑opened assistant. Apple’s strength has long been seamless, platform‑level integration; putting persistent conversational context across iPhone, iPad and Mac could change how users reach information — ask first, open apps later. It has been reported that hardware and wearables that rely on smarter on‑device assistants (from Vision Pro accessories to camera‑equipped AirPods) are waiting on this functionality to ship.

The technology and partnerships behind it

Sources say Apple’s in‑house models—reportedly around 1.5 trillion parameters or smaller—fell short on complex reasoning, and many AI engineers left for Meta, OpenAI and others. So Apple reportedly struck a roughly $1 billion deal with Google to run a customized Gemini model (reportedly ~1.2 trillion parameters) in Apple’s private cloud, while keeping user data out of Google’s hands. Why outsource a core capability to a rival? Because the practical path to a usable product may now require hybrid architecture: lightweight on‑device models for privacy‑sensitive tasks and cloud giants for heavy lifting.

Geopolitical and industry context

This leak lands amid an intensifying battle over where AI actually lives — in the cloud, on the device, or somewhere in between. Apple’s reliance on a Google model raises questions about vendor dependence even as the company stresses privacy. It has been reported that OpenAI CEO Sam Altman sees Apple, not Google, as the long‑term device‑centric rival for AI — and for good reason: whoever natively weaves AI into hardware and the OS could set the agenda for the next decade. Will Apple turn Siri into that decisive product? The leaks suggest it’s trying.

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