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虎嗅 2026-03-17

The first internet shock of 2026: My Wanwuji collapses after sudden funding freeze

What happened

My Wanwuji (我的万物集), a once‑celebrated industrial‑ecommerce platform, has imploded after its funding lines abruptly snapped, sending a shock through China's tech and investment communities. It has been reported that the company left suppliers with hundreds of millions of yuan in overdue payables, furloughed or dismissed more than 200 employees and that its headquarters are now largely deserted; the whereabouts of founder Zhou Yanhua (周艳华) are reportedly unknown. The collapse has been framed as the first major internet “explosion” of 2026 because it allegedly involves billions of yuan of capital and a roster of top‑tier investors.

How a promised industrial champion unraveled

Founded in 2020 after a management buyout of Grainger’s China arm, My Wanwuji positioned itself as an industrial MRO (maintenance, repair, and operations) aggregator that could become the “JD for manufacturing.” Grainger (固安捷) alumni and industrial know‑how were central to the story; so were venture and state‑backed funds that poured in to chase the industrial internet boom. But the business struggled to scale. It has been reported that 2025 revenue was roughly 10 billion yuan — tiny compared with rivals such as JD Industrial (京东工业), which reportedly posted about 239.5 billion yuan that year — and that the company relied on high‑cost lending and pledged receivables to banks to stay afloat.

Capital, strategy and a fatal pivot

Investors’ FOMO (fear of missing out) and pressure to deliver rapid growth appear to have warped strategy. Rather than double‑down on the slow, heavy‑asset work of industrial B2B penetration, My Wanwuji reportedly pursued an aggressive, cash‑burning expansion — building an 18‑line self‑managed catalogue, a MyMRO tech stack and nationwide warehousing — and then launched a baffling consumer pivot: “My Wanwuji Night Markets,” a chain of pop‑up stalls aimed at generating traffic and headline GMV. That play to manufacture scale ahead of a planned IPO reportedly exhausted cash reserves, prompted lenders and investors to turn hostile, and culminated in demands for forced share buybacks and a rapid deleveraging that the company could not survive.

Why the collapse matters

This is more than one firm's failure. It crystallizes a broader pattern in China's venture ecosystem: aggressive capital chasing slow, complex industrial businesses; short IPO timelines; and risky pivots that confuse business models. For Western observers, the episode also underscores supply‑chain and geopolitical sensitivity — industrial platforms operate in an environment now shaped by export controls and scrutiny of cross‑border suppliers — so failures here can ripple beyond venture returns. Will investors and regulators recalibrate risk appetite, or will the next “fast‑grown” industrial darling repeat the same mistakes? It has been reported that many questions about creditors, asset recoveries and Zhou’s next moves remain unanswered.

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