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虎嗅 2026-03-13

NIO (蔚来) Finally Turns Profitable — Can Li Bin (李斌) Open the Champagne Now?

Quarter-to-quarter turnaround

NIO (蔚来) reported a milestone: a Non‑GAAP operating profit of RMB 1.25 billion (12.5 亿元) in Q4 2025, fulfilling CEO Li Bin's (李斌) year‑long pledge to deliver a profitable quarter. Deliveries jumped to about 125,000 vehicles, up more than 70% year‑on‑year, and total revenue rose to RMB 34.7 billion (347 亿元), a 76% increase. Cash on the balance sheet climbed to RMB 45.9 billion (459 亿元), a clear signal the company has moved out of the “ICU” cash‑burn narrative and into a healthier operating cycle.

What drove the profit

The profit was driven by higher average selling prices and a bestselling model. Vehicle revenue for the quarter was RMB 31.6 billion (316 亿元) and selling gross margin rose to 18.1%. Average transaction price climbed to RMB 253,000 (25.3 万元), helped by strong volume of the large ES8 SUV — roughly 39,650 units, or 32% of quarterly sales — which pulled up the mix. Per‑car figures improved too: average cost per vehicle was about RMB 207,000 (20.7 万元) while single‑vehicle gross profit rose to RMB 46,000 (4.6 万元), versus RMB 32,000 the prior quarter.

Reforms, product and the chip story

NIO credits the turnaround to a sweeping “lean and ROI” reboot — from a new Cell Business Unit (CBU) accounting model to store and channel rationalization, outsourcing of non‑core after‑sales work, and cuts to nonessential perks. The company also says product and platform moves matter: a migration to the NT3.0 platform, 900V architecture and tighter SKU control raised efficiency, while a switch from multiple NVIDIA Orin X chips to an in‑house “Shenji” chip reduced suppliers and cost per car. Li Bin said the NX9031 chip delivers roughly RMB 10,000 of cost advantage per vehicle. That push to localize and optimize comes against the backdrop of US export controls on advanced semiconductors, which have accelerated Chinese EV makers’ drive for self‑reliance in chips and software.

Cautious near term, aggressive full‑year targets

NIO is muted on Q1 2026 — it guided 80k–83k deliveries, a seasonal dip versus Q4 monthly pace — but issued a bold full‑year target of 40%–50% growth, banking on expanded SUV lineups (new ES variants and the Lidào/乐道 L80) to keep lifting high‑margin mix. So can Li open the champagne? Maybe not yet. The company has demonstrably “learned to spend” and fixed the structural issues that kept it dependent on funding. The bigger question now is whether NIO can sustain margin expansion and execution as it scales — and whether geopolitical headwinds will speed or complicate that journey.

EVs
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