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虎嗅 2026-03-09

Does Xiaolongxia's on-site installation include free clothes-folding? ‘AI anxiety’ is being wildly hyped

Installers are selling comfort as much as software

It has been reported that posts on Chinese social platforms advertise on‑site OpenClaw (龙虾) installation in Beijing with unusual add‑ons — “500 yuan, includes a one‑time clothes‑folding and storage service.” The claim sounds absurd. But the phenomenon is real: local technicians offering doorstep deployment, token top‑ups, and even household errands have become a small but visible market around the new open‑source agent framework.

What OpenClaw (龙虾) is — and why people rush to install it

OpenClaw is an open‑source AI agent framework reportedly started by Austrian developer Peter Steinberger in November 2025 and officially named in January 2026. Deployed locally, it can link to large‑model APIs and third‑party tools to perform cross‑platform tasks — from monitoring stock prices to auto‑posting on Xiaohongshu — effectively acting as a personal “cyber secretary.” Deployments can be local (giving the agent access to a user’s files and apps) or cloud‑hosted through third‑party services.

A cottage industry of installers, token sellers and skill developers

Demand is split: some buyers genuinely lack technical confidence; others simply fear missing the next tech wave. It has been reported that casual installers charge 500–1,000 yuan for home visits, remote installs are cheaper, and sellers compete by bundling tokens, documentation, or pay‑monthly support. Some offer API access and keep the margin, others sell prebuilt “skills” for OpenClaw. Even organized groups now recruit deployers to take orders centrally and use installs as a hook to win longer‑term development work. Tencent (腾讯) held an on‑site OpenClaw deployment event in Shenzhen where it has been reported nearly a thousand people queued for free setup help; it has been reported that Tencent founder Ma Huateng shared the scene on social media.

This is less about tech than about anxiety — and geopolitics looms in the background

The market echoes early PC repair services, but there’s a difference: installing a PC fixed hardware and compatibility. Installing OpenClaw often buys users psychological certainty — a hedge against “AI FOMO.” Yet the practical value depends on ongoing access to large models and APIs, which in turn is shaped by commercial agreements and broader geopolitics. Trade restrictions and export controls on AI chips and cloud services could affect which models are available and at what cost, making today’s token giveaways an uncertain subsidy. So are customers paying for capability, or simply for reassurance? For many, that distinction is still unclear — some even don’t know whether the copy installed on their machine is “authentic.”

AI
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